Amazon’s summer sales extravaganza, Prime Day, is a full 48 hours this year. From 12:00am PT Monday, July 15 until 11:59pm PT on Tuesday, July 16, the deals will flow on the popular shopping site. One of the best ways to find good prices during the sales fest will be Amazon’s Lightning Deals.
Lightning Deals feature limited stock available at a low price for a limited time, with a purchase limit of one per customer per item. They generally offer some of the best sale prices on Amazon, which makes the demand for them that much higher.
Lightning Deals expire in two ways: The deal ends either when the time limit runs out, or when customers claim all available stock. Because these bargains often sell out fast, you'll want to have a plan to take advantage of the best items.
Strategy 1: Cart defense
With little time to buy, forget about historical price-checking in the moment. By the time you jump over to CamelCamelCamel or Keepa, check the item, and then come back to Amazon the deal may very well be gone. Luckily, you can give yourself a little extra time.
First, let’s review how Lightning Deals work. Once you claim a Lightning Deal, you have 15 minutes to checkout. If you don’t checkout in that time, the deal drops from your cart and becomes available for the general public. Or, if all stock is claimed, it goes to the next person on the Lightning Deal waitlist (we’ll get to that in a moment).
One strategy then is to claim something you really like by putting it in your cart, quickly jump over to a price history site, check the item, and then come back to either dump it from your cart or buy it within the allotted 15 minutes.
Strategy 2: Plan ahead
If that’s too much hassle, try looking ahead. Amazon often teases its lightning deals in advance. If you visit the Prime Day webpage, for example, you should see a carousel of Lightning Deals. Keep scrolling through those deals, and you’ll soon hit products that are on deck but haven’t started selling yet.
Upcoming Lightning Deals won’t show a sale price until they go live, but you can still use that time for research. If you find something you’d like to buy, do the historical price-checking right then. When the product goes on sale, you’ll know whether Amazon’s limited-time price is worth it or not.
Get alerts for specific Lightning Deals
Speaking of which, you don’t have to wait around or keep an eye on the clock to know when your favorite deals are going live. The Amazon app for Android and iOS lets you build a deals watch list, and then get notifications when your deals are active.
Once you’ve installed the Amazon app and signed in, go to Settings > Notifications > Your Watched & Waitlisted Deals. Activate the slider in that section. You can now add an upcoming item to your watch list by going to the deals page in the app, find the upcoming deals you’re interested in, and tap Watch this deal.
You can also build a watch list on Amazon.com from your desktop PC, but you won’t get any notifications. Instead, you have to check back with your watch list on Amazon’s website. Amazon says its browser add-on, Amazon Assistant, will deliver notifications when Lightning Deals on your watch list go live, but in our tests on Firefox for Windows that did not happen.
We’ve all done it. You grab something from Amazon, leave it in your cart, and promptly forget about it. When that happens with a Lightning Deal the item drops from your cart after 15 minutes. That’s where waitlist comes in. If you find a Lightning Deal that is still valid, but out of stock, you may see a button that says Join waitlist.
That probably means all the items are claimed but not all have been purchased. After joining a waitlist, if the item drops from someone’s cart, and you’re next in line on the waitlist, you have a chance to buy it.
The Amazon mobile app for Android or iOS delivers a notification if the deal becomes available to you. On the website, you’ll see a notification in the upper right-hand corner of the site. Once your shot comes up, you’ve got a limited time to add it to your cart, and make your purchase.